UTM Builder

UTM parameters are short tags added to a link so analytics can tell where traffic came from. A clean UTM link shows the source, the medium and the campaign for each visit, instead of lumping all visits together.

This tool builds a UTM link from your inputs and encodes spaces and special characters correctly, so the link works when it is shared and when it is clicked.

How to Use This Tool

1. Enter your base URL: use the full page address you want people to land on.
2. Enter source, medium and campaign: these three are required for a useful campaign link.
3. Add term and content if needed: term fits paid search keywords, content fits different buttons or ads in the same campaign.
4. Click Build URL: copy the result and use that full link in your post, ad or email.

Good Practice Tips

• Stay consistent: use the same spelling for source and medium every time, so reports group visits correctly.
• Use lowercase: lowercase values avoid split reports caused by different capitalisation.
• Do not tag internal links: UTM tags are for traffic coming from outside your site, not for links inside your own site.
• Keep campaigns short: short clear campaign names are easier to read in reports than long sentences.